I build software and games — and write about everything that happens after you ship.
I've been building software since 2010 — for banks, HR platforms and mobile apps. In 2015 I started shipping games and products of my own too, including a six-week build that reached far more people than anything I'd made before.
Today I lead engineering teams, which means I spend as much time on what gets built and why as on building it. The rest goes to products of my own, and to writing down how they actually do — monetization, AI, and the decisions underneath, numbers included.
What I write about
Building products
Architecture, tooling, and the decisions that decide whether a product survives its second year.
Making them pay
Pricing, launch, distribution. The half of product work that technical writing usually leaves out.
Growing as an engineer
Leading teams, AI in real workflows, and the parts of a career nobody documents.
Path
- 2015 — present
Founder and Lead Developer
Buttershy Studios
Buttershy Studios is an app and game development studio with +6 Million downloads in total and an average rate of 4 stars. I participate in the entire workflow of game design, development, level and game mechanics design and ASO, as well as on the studio management and branding.
- 2023 — 2024
Engineering Manager
Factorial
Hands-on responsible of technical evolution and product and roadmap definition in Finance domain. Hands-on crafting clean and reusable code architectures alongside the engineering team. Focused also in engineering professional growth through 1:1s, Reviews and Mentorship.
- 2022 — 2023
Engineering Manager
Shopery
As an Engineering Manager, my role is guiding the tech team in the product development cycle, hands-on proposing and writing code solutions in Backend, Frontend and DevOps areas.
- 2020 — 2022
Frontend Tech Lead
Shopery
As a Frontend Tech Lead, my role is guiding the Frontend tech team in the product development cycle, hands-on proposing and writing code solutions.
- 2016 — 2019
Lead Mobile Developer and Scrum Master
DevoluIVA
Focused on the analysis, planning, development, and improvement of the DevoluIVA app for professional expenses management as Lead Mobile Developer, while also managing teams as Scrum Master.
- 2010 — 2015
Software Developer, Analyst and Designer
Connectis
Analysis, software architecture design and development of multiple desktop and web apps for different clients.
Latest
Sharing what I learn
I speak at conferences and meetups about engineering leadership, product decisions, and what shipping your own work teaches you that a job does not.
Most of what I write starts there: a question from a talk, a decision I had to defend, or something that only became clear once I had to explain it out loud.
Other things I make
Videogames got me into all this. I like taking them apart as much as playing them — they're art and complex systems at the same time.
That same curiosity pulled me into drawing, animation and illustration, on paper and on screen.
I also build my own furniture. Woodworking is the one hobby where nothing compiles and you get one go at the cut.
And electronics: circuit boards, robotics, a bit of home automation. Mostly an excuse to build something that physically does a thing.
Want to talk?
Product, monetization, engineering leadership, or where the industry is heading — send me your questions and ideas. I read everything that arrives.